This project focused on a branding design, and a custom Wordpress theme selection.
Lauren is a running coach who is into physical fitness and also teaches strength training. I wanted to combine her passion for running with the boldness of the concept of strength, and her last name.
Once we narrowed down the typeface, I came up with some variations for the web interface and some of Lauren's print materials.
I also explored various color options with Lauren.
Ultimately Lauren decided on gold as the primary color to base her site’s theme and concept around. The black, white and gold keeps things basic and visually shows strength and prosperity, all of which are important characteristics to Lauren.