logo concept for Lauren Boldizar

Logo - Lauren Boldizar

This project focused on a branding design, and a custom Wordpress theme selection.

The Logo

Lauren is a running coach who is into physical fitness and also teaches strength training. I wanted to combine her passion for running with the boldness of the concept of strength, and her last name.

logo concept for Lauren Boldizar

Once we narrowed down the typeface, I came up with some variations for the web interface and some of Lauren's print materials.

icon concept of running R

I also explored various color options with Lauren.

red logo concept for Lauren Boldizar
blue logo concept for Lauren Boldizar
green logo concept for Lauren Boldizar
gold logo concept for Lauren Boldizar
blue green mix logo concept for Lauren Boldizar

Ultimately Lauren decided on gold as the primary color to base her site's theme and concept around. The black, white and gold keeps things basic and visually shows strength and prosperity, which Lauren is very excited about.

black, white and gold logo concept for Lauren Boldizar